To use or not to use a given breeding technology, breed or genetics? All over and almost every day producers must make decisions and to change at an increasing speed. The well being of segments of our societies rely on the adequacy of their decisions. A discussion on why people adopt new procedures is needed. Here, some experiences are presented. When new technologies don’t get implemented, research workers should ask themselves: “Where did I fail?”. It would be very difficult that a producer/breeder would see some new procedure; understand what it could do for him, its advantages and very little risks; and even so not be willing to use it.

L. A Fries

Proceedings of the World Congress on Genetics Applied to Livestock Production, Volume 27: Reproduction; fish breeding; genetics and the environment; genetics in agricultural systems; disease resistance; animal welf, , 187–194, 1998
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