The main objective of a poultry meat global breeder is to deliver genetic potential suited to the wide range of commercial production systems and environments worldwide. Poultry meat is expected to contribute to over 40% of the 48 million tons increase of meat production globally by 2025. Poultry breeders have a central role in contributing to the challenge of producing affordable animal protein to a growing population in a global scenario of limited agricultural resources, emerging trends and economic challenges. These have a direct impact on the definition and evolution of breeding goals and the gene flow from the breeding programme to the wider industry. Breeding goals including both environmental and animal welfare sustainability will keep expanding and becoming more complex to accommodate new market and societal requirements. This paper explores how a global poultry breeding company positions itself in the above scenario in terms of breeding goal setting, investment in Research and Development (R&D), product portfolio evolution and safeguarding the health status of high generation stock globally. Keywords: Avendano S, Ralph J, poultry, breeding, economic, challenges

Santiago Avendaño, John Ralph

Proceedings of the World Congress on Genetics Applied to Livestock Production, Volume Genetic gain - Breeding Objectives and Economics of Selection Schemes 2, , 113, 2018
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